Research Paper on Why is effective communication a business asset?

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Title: Why is effective communication a business asset?

Abstract: In group activities, communication is the vital thread that holds the participants together. It is as essential to a company as blood is to a human. It serves as the cornerstone of good management. It is the process through which human relationships grow. Peter F. Drucker emphasizes the value of communication for managers by saying, “The manager has a specific tool: information. He does not handle people; he motivates, guides, and organizes people to do their work. His only tool – to do all this is the spoken or written word or the language of numbers.” For an organization to function well, communication must be its lifeblood and cornerstone. Why is business communication crucial? Why couldn’t we generate grads with a knack for math? Because business organizations are made up of individuals, effective communication is important. According to Robert Kent, a former dean of the Harvard Business School, “In business, communication is everything. Communication abilities have continuously been identified as essential for managers in research spanning several decades. Managers spend between 75 and 80 per cent of their time communicating verbally or in writing. Despite being referred to as “soft”, In a company organization, communication between fundamental functions is crucially linked by expertise. Marty Blalock presents three justifications for the significance of effective communication to people and their companies.

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