Description
Title: The Case of France in Promoting European Wines in Third Countries within the Common Market Organization Framework
Abstract: In the first two decades of the twenty-first century, the supply and demand for wine have undergone significant structural changes. The European Union (EU) continues to devote significant resources to boosting the competitiveness of the winemaking sector through the Common Agricultural Policy (CAP) and the Common Market Organization in order to reduce the impact resulting from the increase in competition (CMO). This study aims to identify the variables that affect the proper application of the CMO measure of promotion in France, the world’s largest exporter of wine. A 10-year period starting in 2009 has been studied using a fuzzy-set model (fs/QCA). The findings indicate that by modifying some important factors, such as CMO budget allocation, it is possible to improve the execution ratio of measure of promotion. These results might help the planning efforts of French national and regional authorities. Other Member States (MS) may also gain from the new CAP approach since the EU is requiring a greater level of participation from them in strategic plans.
Keywords: Common Market Organization; wine; third countries; measure of promotion; wineries; Common Agricultural Policy
Paper Quality: SCOPUS / Web of Science Level Research Paper
Subject: Economics
Writer Experience: 20+ Years
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