Research Paper on E-BANKING: A CASE STUDY OF ASKARI COMMERCIAL BANK PAKISTAN

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Title: Research Paper on E-BANKING: A CASE STUDY OF ASKARI COMMERCIAL BANK PAKISTAN

Quality: UGC Care Level Research Paper

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Abstract:

This article examines the operational challenges posed by electronic banking using the case study of Pakistan’s Askari Bank. The study investigates how customers see utilising electronic banking. A sample size of 40 participants was chosen for this study, with ten from the staff pool and ten from each of the four different client groups. Both qualitative and quantitative research methodologies have been used to communicate the results to the audience. For describing demographic characteristics, descriptive statistics are utilised, whereas correlation is the preferred statistical method for operational problems. Descriptive statistics are used to characterise the demographic traits. To summarise, the cross-case research gives an overview of clients’ opinions about the procedures involved in electronic banking. The study results imply that customers’ dissatisfaction with e-banking is due to their lack of readiness to adopt new technologies. This was one of the main findings of the investigation, it was found. Due to the poor internet connection and the existing laws, the Pakistani government has not established an atmosphere conducive to online banking services. Customers are hesitant to accept new technologies because they have a poor degree of computer literacy and lack trust in the technology. As a result, consumers are more reluctant to adopt new technologies. The government must lower the cost of internet connection if Pakistan wants to cultivate a society where the use of information and communication technologies is deeply ingrained. Promote user awareness of the benefits of utilising online banking by increasing user awareness of those benefits through various diverse media to increase the number of consumers who utilise these services.

Keywords: E-banking, Internet, ATM, Online transaction, E-readiness, Technology Acceptance Models.