Research Paper on DETERMINING CONSUMERS’ PROPENSITY TO BUY ROMANIAN PRODUCTS

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Title: Research Paper on DETERMINING CONSUMERS’ PROPENSITY TO BUY ROMANIAN PRODUCTS

Quality: SCOPUS & Web of Science Level

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Abstract:

As part of our investigation, we looked into the history of the “Buy Romanian” plan to find out when and how it was originally used as a commercial strategy. Our investigation aimed to learn more about the history of this school of thought. Because each of us has made a distinctive contribution to the evolution of these ideas, we will refer to Buy Romanian, nationalism, and internationalism by their names. Buy a feeling of national pride, a global viewpoint, and Romanian. We created three wholly novel scales as measuring tools to quantitatively study these concepts. A total of 110 people participated in the research and were each given personalised copies of the questionnaires and exams. Our statistical examination of the data revealed that the Buy Romanian campaign was influenced by the public’s perception of Romanian goods and some individuals’ patriotism. This was demonstrated by the fact that both elements impacted the Buy Romanian campaign. The connection between these two characteristics and the campaign supports our claim. There is a chance we will be able to develop a connection between the two of these characteristics and the advertising, which would enable us to realise this. It was brought to our attention, and because it is obvious that there is a connection between both of these items, it helped us better understand what the advertising was seeking to represent. Internationalism and investing in Romanian are two ideas that have nothing in common and are unrelated. Transactions made with Romanian currency have nothing to do with the subject. These results are important for two reasons: first, it is crucial to pinpoint the underlying causes to comprehend how Romanian customers behave when making purchases, and second, doing so is necessary to use the information these results provide. Using the information provided by these studies requires understanding Romanian customers’ purchase habits. Finding the root causes is also necessary to understand the factors contributing to discovering these results. If Romania’s industrial industry is to grow, a thorough grasp of the relevant consumer behaviour is urgently needed. The fulfilment of this condition is necessary to permit the expansion of the manufacturing sector. The nation of Romania, the investigation’s main study focus, is where these discoveries were made.

Keywords: Buying incentives, consumer behaviour, nationalism, and internationalism