Research Paper on A Considerable Perspective on the Investment Attitude of Women Entrepreneurs

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Title: A Considerable Perspective on the Investment Attitude of Women Entrepreneurs

Abstract: This study aims to understand the investment paradigm of women business owners and to highlight their aspirations, professionalism, and desire to create a solid framework for economic development. These enduring contributions made by female entrepreneurs to economic growth compelled us to look into the variables that affect women’s willingness to invest in their companies over the long term, despite uncertainty. This study used a deductive methodology and the PLS-SEM method through Smart PLS 3.3.3 to analyze the data. A self-designed structured questionnaire with 330 adequate responses from Karachi and Lahore revealed that women’s attitudes toward investing have a positive, significant mediating impact on social, behavioral actors, and investment decisions. Women’s attitudes toward investing, however, did not show a significant positive mediating effect on personal factors or investment choices. The fact that uncertainty did not significantly moderate the relationship between investment attitude and investment decision was quite intriguing. The study highlights suggested strategies for empowering female business owners who want to improve their output and meet sustainable development targets without feeling constrained by society. Additionally, emphasizing risk-taking traits to serve as an example for those who do not step forward. The study’s novelty in relation to women entrepreneurs’ attitudes toward investing makes a significant contribution to the body of literature and encourages future researchers to broaden their scope of inquiry to include cultural, demographic, and seasonal factors that also have an impact on women entrepreneurs’ investment choices.

Keywords: social factors; personal factors; behavioral factors; uncertainty; and women investment decisions

Paper Quality: SCOPUS / Web of Science Level Research Paper

Subject: Economics

Writer Experience: 20+ Years

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