Research Paper on CONSIDERATIONS REGARDING BEHAVIOR AND STRATEGIC ORIENTATIONS OF ROMANIAN RETAILERS DURING THE ECONOMIC CRISIS

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Title: CONSIDERATIONS REGARDING BEHAVIOR AND STRATEGIC ORIENTATIONS OF ROMANIAN RETAILERS DURING THE ECONOMIC CRISIS

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Abstract:

This article summarises the findings of an empirical study that aimed to identify the behaviour of Romanian retailers during the crisis and to offer potential strategic choices under uncertainty regarding the sector’s future developments. The study’s objectives were to identify the behaviour of Romanian retailers during the crisis. The investigation that was carried out on a sample that was typical of the entire nation forms the basis of the study. We recommend beginning with a few assumptions before attempting to create connections between occurrences, facts, and indicators pertinent to the retail industry in Romania. The research findings allow for the identification of various strategic alternatives affecting, among other things, expenses, assortment, price, and potential sources of finance.

Keywords: strategic options, retail, retailers’ behaviour, assortment.